I was tempted to fill this space with Lorem ipsum

Writing about yourself is hard, isn't it? I'm glad I'm not on Tinder. Fortunately, I'm not here looking for a date (so if that's why you're here, try another site).

I'm a journalist and digital copywriter based in Stockholm, Sweden. I have both in-house and agency experience, creating micro-, short- and long-form multi-channel copy for global clients like Aviva, PUMA, Volvo, UEFA and Happy Socks.

Wearing my journalist hat, I've written features for publications including (but not limited to) The Spectator, The Mail on Sunday’s YOU magazine, The Local and Leeds Living.

I am currently the Commercial Editor at The Local, where I am responsible for the delivery of all commercial content including podcasts, articles, videos and everything in between (and serving it on a nice platter to our five million monthly readers).

I've got an exceptionally useful Master's Degree in Classical Civilisation (so if you ever do want to fill a space with real Latin instead of Lorem ipsum, I'm your girl) and an ever-so-slightly more useful Google Squared Online Digital Marketing qualification. What that means is I know a bit more than your average writer about the role each piece of copy plays in a consumer's digital journey.  

I've also got a fair bit of digital knowhow, so don't be afraid to use acronyms like PDF and POF (just kidding, I'm still not on any dating apps).  

You can contact me on: